This workshop is designed for marketing leaders who are responsible for driving SaaS growth and want to drive qualified pipeline, not just traffic.
Growth Hackers
Growth marketers and SEO specialists seeking to expand their expertise and implement effective SaaS SEO strategies.
Content Creators
Content creators and writers interested in learning about SEO best practices for creating high-quality, search-optimized content.
When & Where?
Location
Zoom
Date
Monday, 12/02/2024
Time
11 AM EST - 12PM EST
How to Model Existing Website
Traffic + Leads Potential
How to analyze your current website and find out your total traffic and SQLs potential from existing content. Find out if you need new content + how much content.
ROI Model to Secure Budget
How to build a business case and prove your leadership that SEO is worth investing in. Learn how to build a mathematical, performance based revenue model that outlines MRR potential, timeframe to achieve and the investment needed.
Proper Keyword Research to Drive Leads
1
Target Audience
Understand your target audience's search intent and the keywords they use to find relevant information.
2
Keyword Volume
Identify keywords with high search volume and relevance to your SaaS product or service.
3
Competitor Analysis
Analyze competitor keywords and their rankings to identify opportunities and areas for improvement.
4
Long-Tail Keywords
Target long-tail keywords, which are more specific and less competitive, to attract highly qualified leads.
Working with Content Clusters
1
Topic Research
Identify broad topics relevant to your SaaS product and target audience.
2
Content Creation
Create high-quality content around each topic, covering various aspects and addressing different search intents.
3
Internal Linking
Interlink your content strategically to create a natural flow of information and improve search engine crawling.